The Store
1983
· ⭐ 6.2 · Votes: 12
“The Inner-Workings of a Department Store”
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection presentation marketing pricing advertising and selling of a vast array of consumer products including designer clothes and furs jewelry perfumes shoes electronic products sportswear china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown i.e. sales meetings development of marketing and advertising strategies training personnel practices and sales techniques.